Retail is a customer centric business. To succeed in such an industry, retailers need to have power of both ERP and CRM that supports top business processes. Integrating them can be time consuming and daunting process if not done efficiently. But integration of ERP and CRM can work wonders and provide a compelling return on investment. This integration provides control not only over your operations and finances but also delivers insights to maintain customer relationships. The robustness of ERP modules and comprehensiveness of CRM gives you more in less.
Some of the benefits of integration of ERP and CRM software for Retail industry are as follows:
Manage store from one place
You can manage your Point-Of-Sale terminals with visual and functional profiles and with that which attracts customers. The in-built analysis feature helps you gain insights with consistent and accurate data. You can also update your people about loyalty points, inventory and financial information, and sales orders. You have access to all your staff at all levels – store, regional, and global depending on business needs.
The integration helps you in providing more visibility and control across all your channels. Make the customer buying experience smoother by allowing them to buy online and offline both. This will also enable promotions, campaigns and make quotes directly from the system.
With gained insights, you can set up campaigns on discounts, coupons, mix-and-match and various other deals to match your business needs. Assort and arrange your merchandise with scheduling, tracking, item hierarchy, and category management functions.
Enhanced customer service
With customer insights, you can identify trends and offer personalized service with access to real-time, actionable data. Maintain records of leads, opportunities and customers and their details for future interactions.
The power of ERP and CRM helps you manage inventory based on schedule or need. Keep track of inter-company transfers, purchases, requisition, and replenishment processes. This helps you to keep your inventory up-to-date on real time basis.
Marketing made easy
With all the customer and prospects data in the system, you can set up campaigns easily. Target specific audience as per your business needs and implement promotions, discounts, etc. through social sites. Not only this, get customer data and analysis of the marketing campaigns you carried out.
Manage orders and supply chain
Create orders and quotes in real-time for customers by using POS order capabilities. Accept, fulfil, and track orders and thus, manage inventory levels too. With ERP in action, apply and manage tax schemas too.
In conclusion, integration of ERP and CRM gives you a seamless view of your organization and streamlines your business processes. This, as a result, eliminates duplication of data and increases ease of communication across the systems. Your sales and service staff get a greater hold on the activities they do leading to a marked increase in customer satisfaction.
If you wish to integrate Dynamics ERP and CRM to flourish your business, get in touch with us.