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Customer Relationship Management
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Studies have found that it costs up to 10 times more to acquire new customers than
to retain old ones. Additionally, studies have also shown that most customer defections
to competitors are because of service issues, not products or pricing. An effective
CRM or Customer Relationship Management strategy is a significant step in responding
to these issues.
With CRM, one can maintain correct customer history with details about current as
well as prospect customers, start segmenting customers, develop custom marketing
campaigns by customer type, produce reports and create appropriate list of follow
up actions to be taken. Your entire organization be it sales, marketing or customer
service gets a 360-degree view of customers thus ensuring better customer acquisition,
satisfaction and retention.
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Microsoft Dynamics CRM is a powerful software application that empowers sales, marketing,
service, and management teams to work together for superior customer service, profitable
customer relationships, and informed business decisions based on a complete 360°
view of the customer.
Built on .Net technologies and making extensive use of Web services, Microsoft CRM
is:
- Designed for ease of customization to meet the needs of individual businesses.
- Designed for integration with legacy systems, financial management applications,
ERP, and front-office solutions.
- Seamlessly integrated with Microsoft Outlook and Office, providing a solution that
front-line employees will be using from day one!
- Built from the ground up to meet the needs of small and mid-size businesses while
scaling easily to support large multi-department installations in multiple locations.
- Easy to use and install, Microsoft CRM is accessible through a Web client and Microsoft
Outlook, providing complete access to all customer and sales history - at the office
or on the road. Microsoft CRM includes powerful reporting tools and business analytics
based on Microsoft SQL Server.
Diverse Business Applications
Thousands of organizations are successfully using Microsoft CRM to improve business
performance and find new customers for such diverse business applications as:
- contact management
- sales force automation
- quote and order management
- marketing automation
- customer service
- unique businesses (using xRM - a point and click development platform to quickly
build powerful line-of-business applications)
CRM Online
And now, Microsoft Dynamics CRM is available as an on-premise solution or on-demand
with Microsoft CRM Online, a subscription-based service hosted by Microsoft. Three
different CRM servers are available to meet the needs and budget of most any size
organization - Workgroup, Professional, and Enterprise
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